Learning how to plan and write effective content is just a matter of learning the rules of engagement – the equation for planning and writing. Effective writing to some is the simple art of expressing one’s feelings, while to others, writing an effective article is an abstract art. It’s like pulling teeth to get something written that makes any sense at all except to the writer. Still, effective writing is a fine art – each word of each sentence of every paragraph carefully chosen to present a master piece of thoughtful intent. Effective content writing made easy is really just a matter of knowing the process.
When you break it down, effective content writing comes down to planning an article as much as writing it, and to do this, there is an equation that can be used that anyone can become a successful writer if they use it. This equation for writing effective articles is an equation that has its foundation deeply rooted in the writer’s understanding of the subject they are writing about, and a passion to write about it that is almost at the level of a religious crusade to get their point across.
In every circumstance, whether one’s writing is abstract art or fine art, the importance of planning and writing effective articles using effective content writing techniques is an absolute imperative. It is the only way that a Website owner can be assured that their Website will be noticed in along the roadside of a vast and fast moving information highway on the World Wide Web.
The necessity of planning out an article for maximum impact requires some insight and a little research if you are not articulate and experienced in writing on the subject that you want to write about. Equally so, even trained writers need to consider the planning aspects of writing effective articles for internet use, and this requires a change in their article outline, and their writing techniques since search engine optimization is a large part of effective writing for Web publishing.
The following is an article planning check list for effective Web-based articles that will help get you noticed on the World Wide Web. Used in conjunction with fluid and easy to read and understand content, these writing techniques will help to catapult your article – and thus the Website they are published on – into top page rankings. And as page rankings go, having an article on the top half of the first page of Google or other reputable search engines is like being on the New York Times Best Seller list! It will be like having the largest and most attractive billboard on the block among all your other competitors when it comes to driving traffic to your Website or the Website you are writing for.
Planning and Writing Effective Articles & Writing Techniques Outline and Checklist:
1) What is the audience that I want to write this article for?
2) Is this a subject that I thoroughly understand or will I need to compile research for the article before I will write it?
3) If this is not a subject that I thoroughly understand, what sources will I use to compile the content of the article?
4) What will be the main point that I will be conveying to my audience?
5) What will be the emotional trigger or triggers that I will use to grab their attention?
6) What will be the call to action trigger?
7) Will the article be indexed by search engines, and if so, what will be the keywords or key phrases that I want to build my article around?
8) Will the subject of the article be able to be broken up into multiple parts, allowing me to write this article as a series instead of a stand alone article?
9) What will be the main points and supporting facts or insights that I will use to draw my conclusion and present my call to action?
10) Who do I know that knows more than I do on this subject that would allow me to quote him or her in the article to add a third party expert opinion or insight to build the validity of my article’s thesis (central truth)?
11) If I intent to use quotes or reprint portions of someone else’s article, how will obtain permission to use those excerpts and give credit to the writer if there is a need to?
12) Will this article promote my personal and/or business brand and further my online marketing efforts to establish myself or my business in the industry or market that I am choosing to focus my attention on?
13) Will my article bolster or dilute the ‘know, like and trust’ factor of my brand to those I am building rapport with?
14) Will this content be generic enough to syndicate if I want to earn royalty income from my article in the future?
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Like it or not, the general public will define your brand for you if you do not have a branding strategy of your own. Branding is a powerful success tool. Do not negate it in your business and marketing plan.— David Ward