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	<title> &#187; Email Marketing</title>
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		<title>Why the Buzz about GVO with Online Marketers?</title>
		<link>http://sdward.com/why-the-buzz-about-gvo-with-online-marketers/</link>
		<comments>http://sdward.com/why-the-buzz-about-gvo-with-online-marketers/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 04:00:01 +0000</pubDate>
		<dc:creator>David Ward</dc:creator>
				<category><![CDATA[Business Opportunity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Hosting]]></category>
		<category><![CDATA[Network Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://sdward.com/?p=683</guid>
		<description><![CDATA[GVO has created a lot of  buzz in the internet marketing and the network marketing industry over the last 6 months. Whether someone is just getting started in marketing themselves or their products online, or are a seasoned online marketing professional, the powerful marketing tools, hosting services and free coaching that they provide are with out a doubt the very best and most powerful combination of services and opportunity that has come along in the Internet marketing and as a business opportunity that even an average individual with no online marketing or business experience can be successful at.]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fsdward.com%2Fwhy-the-buzz-about-gvo-with-online-marketers%2F'></a><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fsdward.com%2Fwhy-the-buzz-about-gvo-with-online-marketers%2F' data-shr_title='Why+the+Buzz+about+GVO+with+Online+Marketers%3F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p>GVO (Global Virtual Opportunities), formerly Kiosk, is a company owned by Joel Therien who has a 12 year track of experience in providing the network marketing industry online marketing tools. He has experience in success in MLM as well having earned a six figure a month income as a minimum for the last seven years in network marketing, and now one of the few in the industry who earns a seven figure monthly income in his business.</p>
<p>GVO has created a lot of  buzz in the internet marketing and the network marketing industry over the last year. Whether someone is just getting started in marketing themselves or their products online, or are a seasoned online marketing professional, the powerful marketing tools, hosting services and free coaching that they provide are with out a doubt the very best and most powerful combination of services and opportunity that has come along in the Internet marketing and as a business opportunity that even an average individual with no online marketing or business experience can be successful at. What makes GVO a company worth investigating?</p>
<p><strong>The choice to use GVO for our firm was three-fold.</strong></p>
<p><strong><a href="http://www.familydot.com"><img class="alignright size-large wp-image-2473" title="Get FREE coaching with Hosting" src="http://sdward.com/wp-content/uploads/2010/04/Coach_adv7-126x325.jpg" alt="" width="126" height="325" /></a>1. Unlimited domain hosting under one hosting account. </strong>The first reason GVO is so worth looking at is that when you join GVO, you get a hosting account that allows you to host as many domains as you want to under a single inexpensive hosting account. Whether you have one Website or you have thirty Websites, you can host them all under one hosting account. Think about that for a moment &#8211; one hosting account that allows you to host as many of your own domain names (Websites) on it as you want.</p>
<p><strong>2. The right to resell hosting and keep 100% of the profits. </strong>Not only can you host your own Websites through your hosting account, but you are given the right to offer hosting as a reseller through your hosting account. This allows you to host other Websites for people and keep 100% of the profits, whether you sell your hosting for $2.00, $5.00, $10.00, or even $50.00 a month. You keep one-hundred percent (100%) of the profits from it. How many of your friends would like to have their own Website, and be willing to host through you over someone they don&#8217;t know? Is there anyone that needs hosting that you know of that would not want to host with you if you could offer them the same service as any other company, but provide them with personalize friendly service on a first name basis? That&#8217;s a no brainer. If you only had five friends who needed Web hosting, you could offer them hosting under your Titanium Hosting Plan for $9.00 a month, and your personal hosting with GVO would be absolutely free!</p>
<p><strong>3. Free online marketing tools to promote your business. </strong>You get a whole suite of online marketing tools and Website enhancement tools. Each of these tools are free, and if you had to go out and purchase any of these tools, each one of them would be more expensive to buy or rent than your monthly hosting account. If you are already an online marketer, you will appreciate this list of tools as you already know their value as being between $300.00 and $450.00 a month depending on who you buy them from and how much you use them. If you are just starting out, you will definitely come to appreciate them, and get spoiled using them. Which of these tool do you NOT need?</p>
<ul>
<li><strong>Unlimited autoresponder email system. </strong>This is an email marketing and auto responder suite of tools that allow you to fully automate your marketing and sale process if you want to put it in auto pilot. Just set it up, turn it on, and go surfing (or whatever else you like to do)! Similar systems cost you as much as $200.00 a month. It&#8217;s free with the Titanium hosting package.</li>
<li><strong>Easy video producer and integrated video hosting.</strong> This is an all-in-one complete video production tool that allows you to make, edit, and publish integrated video right into your Website. If you are in the business of setting up Websites for people, you can make huge profits using this tool.  The importance of having an integrated video tool is that it keeps your visitor on your Website. Inexperienced online marketers use YouTube video integration on their Websites. They have no clue that if they have something to sell and the visitor is in the market for what they are selling, that the visitor can just as easily click on all of their competition who have YouTube Videos in the line-up right next to theirs on the YouTube page where their video originated. Why send your prospect away from your Website to YouTube or another video posting Website when you can keep them on your Website longer? It is a foundational principle of effective online marketing that the longer you keep a visitor on your Website, the greater opportunity you have for lead and sales conversions. The goal is to not ONLY get people TO your Website, but also to KEEP them there as long as possible. The longer they are there, the greater the connection you build with them. This is worth all of the cost of all of the other tools combined, to be able to publish video directly to your Website without having it connected with any other Website.</li>
<li><strong>Complete video marketing system. </strong>Video marketing is becoming the new standard for for online promotions, marketing, and sales. It is almost mandatory if you want to reach and engage your market niche, and to reach new markets with what you have to share, offer, or promote. If email marketing has been considered King of online marketing tools, it just got dethroned, and the price of this integrated video marketing system is free with the Titanium hosting package.</li>
<li><strong>Full audio and video Webinar and Conferencing system.</strong> These tools allow you to conduct training, teach, collaborate, promote, and sell.  One of the fastest growing, hottest money making businesses on the Internet is that of doing Webinars. Whether you just want to use it to get your friends or family together that are scattered around the world, or you want to promote what you have to offer in the way of valuable tools, information, products or services, the GVO conferencing system is the perfect and cutting edge tool to do it with. Similar systems cost as much as $100.00 a month.</li>
<li><strong>Downtime and Website Change Monitoring and Spying Software.</strong> Ever wondered what your competitors were up to on their Websites? Or maybe you have some clients whose trust in you to help them keep their Websites up and running is a part of your agreement with them, i.e. Website Administrative Services (a hot little business in and of itself), you can do this with the Website Monitoring Software provided to you for free. You also get the reseller rights to this software to sell it or give it a way. Software like this rents for $20.00 a month, and is sold for as much as $200.00. Its yours to give away as a promotional item, or sell and keep 100% of the price you sell it for.</li>
</ul>
<p><strong>4. You are automatically enrolled into the GVO affiliate reseller program. </strong>This affiliate program alone positions you in a marketing matrix with other aggressive online marketers who are actively promoting their own network marketing companies to others, but are able to also provide a subsequent income stream to their top producers who are needing online marketing tools like those that are given for free to those who host with GVO. GVO&#8217;s CEO, Joel Therien developed a 2 by 10 hybrid matrix compensation plan that allows you to generate multiple $4,000 a month income streams for every 14 people that become affiliates in your downline, whether you introduced them to GVO&#8217;s hosting or not. The links below can take you to where you can learn about the compensation if that interests you, but as great as all the free tools are, most do not join with the intention of marketing the GVO &#8216;business opportunity&#8217; &#8211; it just happens naturally because of the success of offering the hosting and tools to those who are serious about online marketing.</p>
<p>Still not sure if GVO is a good fit for you or if you are ready to take you online marketing efforts seriously? We offer everyone the ability to try out everything that we have shared with you here for only $1.00US for a fourteen (14) day test drive. Please feel free to visit our hosting and online marketing tools Website to learn more at <a href="http://www.FamilyDot.com">www.FamilyDot.com</a> or <a href="http://www.primomlm.com" target="_blank">www.PrimoMLM.com</a>. We will be excited to work with you towards your success as a part of our rapidly growing online marketing team. Come join us!</p>
<p><strong>If you would like to discuss any of the information shared here with you today, please write us at &#8216;opportunity (at) sdward.com&#8217; and someone will be back in touch with you momentarily.</strong></p>
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		<slash:comments>11</slash:comments>
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		<item>
		<title>Email Marketing and Complying with the CAN-SPAM Act</title>
		<link>http://sdward.com/email-marketing-and-complying-with-the-can-spam-act/</link>
		<comments>http://sdward.com/email-marketing-and-complying-with-the-can-spam-act/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 19:17:55 +0000</pubDate>
		<dc:creator>David Ward</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[Federal Trade Commission]]></category>

		<guid isPermaLink="false">http://sdward.com/?p=2381</guid>
		<description><![CDATA[<a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fsdward.com%2Femail-marketing-and-complying-with-the-can-spam-act%2F'></a><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fsdward.com%2Femail-marketing-and-complying-with-the-can-spam-act%2F' data-shr_title='Email+Marketing+and+Complying+with+the+CAN-SPAM+Act+'></a><p><a href="http://sdward.com/email-marketing-and-complying-with-the-can-spam-act/emails/" rel="attachment wp-att-2382"></a></p> <p style="text-align: left;">Email marketing is becoming a huge business, and is one of the easiest way to promote and build your business brand, whether you are strictly a brick and mortar business or an exclusively online business or service.  If you are thinking about [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fsdward.com%2Femail-marketing-and-complying-with-the-can-spam-act%2F'></a><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fsdward.com%2Femail-marketing-and-complying-with-the-can-spam-act%2F' data-shr_title='Email+Marketing+and+Complying+with+the+CAN-SPAM+Act+'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://sdward.com/email-marketing-and-complying-with-the-can-spam-act/emails/" rel="attachment wp-att-2382"><img class="size-full wp-image-2382     alignleft" title="Email Marketing 17" src="http://sdward.com/wp-content/uploads/2011/08/emails.jpg" alt="" width="347" height="346" /></a></p>
<p style="text-align: left;">Email marketing is becoming a huge business, and is one of the easiest way to promote and build your business brand, whether you are strictly a brick and mortar business or an exclusively online business or service.  If you are thinking about using email marketing or you are already using it in your marketing strategy, complying with the CAN-SPAM Act rules that govern email marketing are a must.</p>
<p style="text-align: left;">If you fail to learn the rules that govern online marketing through email, you may face some very serious fines &#8211; as much as $16,000US per incident. The following video from the federal trade commission that addresses email marketing and complying with the CAN-SPAM Act will really help you to understand how to be a responsible email marketer. We love to help people and one way you can help us help others is to share our articles and resources found on our Website! If you like what you see, please share this page with your favorite social network and &#8220;Like&#8221; it to your friends on Facebook.</p>
<p style="text-align: center;">Email Marketing and Complying with the CAN-SPAM Act</p>
<p style="text-align: center;"><object id="Complying with the CAN-SPAM Act" width="495" height="312" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="swliveconnect" value="default" /><param name="play" value="true" /><param name="loop" value="true" /><param name="menu" value="false" /><param name="quality" value="autohigh" /><param name="scale" value="noscale" /><param name="salign" value="tl" /><param name="wmode" value="opaque" /><param name="version" value="7" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><param name="src" value="http://business.ftc.gov/sites/all/themes/ftcbusinesscenter/flash/player495x312.swf" /><param name="flashvars" value="vidPath=http%3A%2F%2Fbusiness.ftc.gov%2Fsites%2Fdefault%2Ffiles%2Fcan-spam_robbins.flv&amp;xmlPath=http%3A%2F%2Fbusiness.ftc.gov%2Fsites%2Fdefault%2Ffiles%2Fcan-spam_robbins_track0.xml&amp;imgPath=http%3A%2F%2Fbusiness.ftc.gov%2Fsites%2Fdefault%2Ffiles%2FScreen+shot+2+resized.jpg" /><embed id="Complying with the CAN-SPAM Act" width="495" height="312" type="application/x-shockwave-flash" src="http://business.ftc.gov/sites/all/themes/ftcbusinesscenter/flash/player495x312.swf" swliveconnect="default" play="true" loop="true" menu="false" quality="autohigh" scale="noscale" salign="tl" wmode="opaque" version="7" allowscriptaccess="always" allowfullscreen="true" flashvars="vidPath=http%3A%2F%2Fbusiness.ftc.gov%2Fsites%2Fdefault%2Ffiles%2Fcan-spam_robbins.flv&amp;xmlPath=http%3A%2F%2Fbusiness.ftc.gov%2Fsites%2Fdefault%2Ffiles%2Fcan-spam_robbins_track0.xml&amp;imgPath=http%3A%2F%2Fbusiness.ftc.gov%2Fsites%2Fdefault%2Ffiles%2FScreen+shot+2+resized.jpg" /></object><script type="text/javascript" language="javascript" src="http://www.gogvo.com/banner.php?id=153654&amp;n=mail-468x60-1"></script></p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Success Secrets of Email Marketing</title>
		<link>http://sdward.com/success-secrets-of-email-marketing/</link>
		<comments>http://sdward.com/success-secrets-of-email-marketing/#comments</comments>
		<pubDate>Thu, 05 May 2011 04:00:40 +0000</pubDate>
		<dc:creator>David Ward</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Contact List]]></category>
		<category><![CDATA[Email Campaign]]></category>
		<category><![CDATA[Emotional Marketing Value]]></category>
		<category><![CDATA[Profitable Tools]]></category>

		<guid isPermaLink="false">http://sdward.com/?p=2388</guid>
		<description><![CDATA[<a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fsdward.com%2Fsuccess-secrets-of-email-marketing%2F'></a><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fsdward.com%2Fsuccess-secrets-of-email-marketing%2F' data-shr_title='Success+Secrets+of+Email+Marketing'></a><p>Email marketing is a huge and profitable tool for sales process and feeding qualified prospects into your sales funnel. How you go about it is as important as what you choose to offer at any given time to your list. You never want to alienate anyone from your [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fsdward.com%2Fsuccess-secrets-of-email-marketing%2F'></a><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fsdward.com%2Fsuccess-secrets-of-email-marketing%2F' data-shr_title='Success+Secrets+of+Email+Marketing'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Email marketing is a huge and profitable tool for sales process and feeding qualified prospects into your sales funnel. How you go about it is as important as what you choose to offer at any given time to your list. You never want to alienate anyone from your email marketing campaign mailings if you plan to harvest that list for financial gain repetitiously.  Learning to used these success secrets of email marketing effectively will have a huge impact on your success in email marketing.</p>
<p>An important key to success in email marketing is building a segregated list for a particular campaign is to first qualify those on your list for whatever you are wanting to offer. This is done through a well written email campaign that builds the credibility of what you are doing to your audience without actually pitching them on the product or service directly. It&#8217;s more of a short series of educational mini-infomercials, using the EMV (Emotional Marketing Value) approach in how you inform.</p>
<p>HINT: Bookmark this link for future reference. It will allow you to refine almost every sentence that you write to someone for any campaign that you do, but use it especially in your subject line for maximum affect.<a href="http://www.aminstitute.com/headline/" rel="nofollow" target="_blank">http://www.aminstitute.com/headline/</a></p>
<p>When considering an email campaign, determine exactly what you want to see happen in detail by writing it out. If you can verbalize it articulately, you can better structure an effective strategy to accomplish whatever your goals are for your campaign.</p>
<p>Depending on whether or not you already have a contact list, how you go about either building one or refining the one you already have, you still must follow some important guidelines in your planning. Here are a few ideas to keep in the back of your mind as you consider the steps you want to take in starting an email campaign. They can be used on an individual prospecting basis just as well in building a list through a lead capture system, although the campaign might be written a bit differently for a lead capture system versus an existing list that is already partially qualified.</p>
<ul>
<li>The best place to start is by writing the vision you have for your campaign as you see it in an ideal world. The vision is the big picture navigational tool for your project.</li>
<li>Write out the mission statement for your campaign. The mission statement is the daily guiding light that keeps you focused on what you need to be doing daily to stay on course with your goals to accomplish the vision you have for your company, i.e. in this case your mailing campaign.</li>
<li>Outline your strategy for your campaign and how you want your campaign to unfold. Do you want a direct and immediate pitch on your product or service or do you want to lay a foundation for what you are intent on offering before you lead them into your sales funnel? Detail the way you want to choose your targeted market, how you want to introduce, educate, and appeal to those you are targeting.</li>
<li>Depending on your contact list and how refined it is, you may need to do some preliminary communications with the list, i.e. an updates inquiry on what they are doing, how they are doing, what needs they might have in their efforts, and asking how you might be able to better work with them in their success. This is sometimes referred to the re-acquaintance stage of a campaign. This step can open up a world of opportunity when you can engage your prospect to a place where they feel completely comfortable in sharing what they are doing with you and their needs. Honestly, this is huge!</li>
<li>If you have a highly qualified prospect contact list already in place that you KNOW will be eager to hear from you one what you are doing and you KNOW that your relationship with them is solid, you may be able to move more quickly towards the &#8216;close&#8217; or your desired end. I tend to always err on the side of caution since every prospect is a vital asset in my long term success goals and worth far greater than just a single campaign to sell them on something.</li>
</ul>
<p>I do not have a large contact list. At least not in comparison to some of the top names in email marketing who have upwards of 1 million names on their contact list. My list however is highly refined. I use a proprietary analytical system that I have personally had developed for my own use. I know the who, what, why, and how much of each one of them that has in some instances taken five years learn on many of my prospects.</p>
<p>I have also carefully groomed my list so that when I us a particular demographic of my list, I know I will have a greater response by far than the average mailing campaign for most email marketers. Typical sales conversion off of an unrefined list is much the same as blind direct mail through the postal service, i.e. 1.5% to 3% for most email marketers.</p>
<p>While my total contact list is not huge (just over 54,000), I have built it over more than 15 years and it is highly refined into very specific niche markets based on an ongoing comprehensive needs analysis that is done through regular email campaigns. My list KNOWS that I do not take lightly that they are willing to receive email from me.</p>
<p>When I write to them, they are not apt to delete my email before they have read it, because they KNOW that I have useful information that I am not trying to sell them, but rather to help them in their success. They also know that when I have a product to offer them or a paid service, that I know and understand their needs as much as they do and I have built the Know, Like, and Trust Factor with them to a point that they trust my advice when I give them advice on what they are best suited to be using or what I think might work well for them in the way of an opportunity when one comes along.</p>
<p>When I do a niche market campaign, my sales conversion rates are continually in excess of 20% for my targeted audience; howbeit that my campaign may only be going out to 7500 people from my list.</p>
<p>My point in all of this is to say that when you consider doing an email campaign, you really want to see your list (or future list that you are working to build continually) as a very valuable asset to your future success. Never treat a person on your list as if they were a number and always take the time to learn about what THEY NEED over everything else that you seek to learn about them. When you can meet the needs of others, you become a valuable asset to them!</p>
<p>The end game with being wise in how you build, maintain, and harvest your contact list for profits is that if you have done it right, when you have something that they NEED, if they have the money and you recognize the importance of proper timing within your ongoing, long term email communications with them, that they will most likely purchase what you have from you and not your competitor. Make sense?</p>
<p>ONE FINAL AND IMPORTANT TIP IN BOTH LIST BUILDING AND HOW YOU WRITE AND USE EMAIL CAMPAIGNS IN YOUR MARKETING EFFORTS!!!</p>
<p>Never take for granted a single person that has given you permission to add them to your mailing list or to send them something via email. With email marketing being so competitive and the overwhelming nature of information overload and &#8216;offer overload&#8217; in their inbox, you must protect every relationship you start online (social media and email) as if they were your next door neighbor &#8230; a next door neighbor that you really liked!</p>
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		</item>
		<item>
		<title>Having the Right Marketing Tools</title>
		<link>http://sdward.com/righttools-p1/</link>
		<comments>http://sdward.com/righttools-p1/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 04:00:44 +0000</pubDate>
		<dc:creator>David Ward</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://sdward.com/?p=522</guid>
		<description><![CDATA[Now-a-days, almost anyone who is making money in online marketing – barring a few personal and business brands that are already well established – are using several online tools that are almost mandatory in your online marketing success. The following are a list of the absolute ‘must have tools’ if you want to be effective in prospecting (lead generation), sales (lead conversion), and customer service (maintenance). Learn about what tools you must implement into your online marketing strategy, how to use them, and where to get them.
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			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fsdward.com%2Frighttools-p1%2F'></a><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fsdward.com%2Frighttools-p1%2F' data-shr_title='Having+the+Right+Marketing+Tools'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p>What’s in YOUR online marketing toolbox? Just about all of us have seen the advertisements for that credit card company where a horde of barbarians are wreaking havoc on some poor soul&#8217;s house or life. The purpose of the advertisement is to make a credit card customer think of what they are really getting when they get a credit card. The real cost of it, the hidden charges, problems in using it, the real cost of having it &#8211; you know the one, right?  &#8220;What&#8217;s in YOUR wallet?</p>
<p>If there is anything important that you MUST HAVE if you want to use the Internet for more than just a toy, it is the right marketing tools. Online marketing tools are an essential part of any online marketing strategy. Every individual, business or cause that wants to put what they do on the virtual map of the Internet, must have online marketing tools that effectively generate traffic on their Website. Without traffic to your Website, all you have is a vacant building sitting on a virtual street in Cybertown. And, effectively building your brand online (see Branding Your Blog series) is directly tied to your ability to drive traffic to your Website as well as spreading the world of your Website through the use of the right online marketing tools.</p>
<p><strong>Why is traffic so important? </strong>With the right online marketing tools, you generate traffic or visitors to your Website. Traffic produces leads, leads produce prospects, prospects produce qualified prospects, qualified prospects produce sales, and sales, if handled properly, produce repeat sales. This installment of Online Marketing Tool Training introduces the key essential online marketing tools your Website will need to compete in today&#8217;s highly competitive global marketplace online.</p>
<p><strong>What Tools are Right for You? </strong>In the same way that choosing the right Web hosting company to host your Website is an important decision to make, making sure you have the right online marketing tools for your Website is equally important. In order to determine what tools you will need, you must first assess your Website, its present traffic, the type of product or service that you are offering, and how you will communicate with a visitor from their initial visit through the entire sales process, including after sales follow-up.</p>
<p>Deciding on the right online marketing tools to promote and maintain your online presence to the world, as well as servicing your customers, is sort of like that same scenario of having the right credit card in your wallet. You might find a great deal or offer on some marketing system or slick promotional tool or network, but if the marketing tools do not ultimately build a lasting connection with those you are trying to reach, then you are really wasting money and time.</p>
<p>Now-a-days, almost anyone who is making money in online marketing – barring a few personal and business brands that are already well established – are using several online tools that are almost mandatory in your online marketing success. These tools are almost absolute ‘must have tools’ if you want to be effective in prospecting (lead generation), sales (lead conversion), and customer service (maintenance).</p>
<p>The must have tools now a days are integrated video in your Website to keep those who visit your Website on your Website once they arrive. YouTube is nice, but why would you want to send your leads away from your Website once they arrive? Video adds a dynamic to your Website that engages more then just the eye that reads text on a page. The audio alone, mixed with a Power Point presentation can be a dynamic way to sell your product or service, and it connects your prospects with you on a personal level. And, when you integate actual video of your while doing your presentation, you begin to build personal association with the viewers in the same way that a television show with various actors triggers a connection mechanism in the mind of the viewer to want to tune back in for the next show.</p>
<p>Another tool that is vital is that of an automated email responder system.  If you are generating even 10 leads a day (an average blog subscriber rate) out of the 100 visitors to your blog or Website that you have a day, you do not want to have to manually reply to every individual that registers on your site, and if you are not communicating with them to keep them engaged and interested in what you have to say or sell, you will lose them by default to the distraction of the Internet and all the other Websites they visit that DO communicated and engage them. An automated email responder system really allows you to focus on content and your product and service offerings and not get bogged down in the processing of leads, prospects, and customers.</p>
<p>One other important tool that you must have if you want to really be able to effectively connect with people through your website that is used not only to sell, but to build community and customer loyalty, is that of your own personal conferencing system for video and audio webinars. This is a huge one. It is a tool that most every successful online marketer is actively using, and it&#8217;s one of the easiest tools to use, that can generate the most return on your investment of time. It brings into the living room of everyone that participates in watching your webinars, and can provide you with real time rich content that is both engaging and highly successful in getting a prospect to act on your offer. It&#8217;s the next best thing to sittin in their living room.</p>
<p>If you would like more information on how to get these tools for free, visit <a href="http://www.familydot.com">www.familydot.com</a> to learn more.</p>
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